The 2016 NFP Strategy Summit conference held at the Omni Dallas went through a major marketing and logistical reinvention to enhance the multi-business line conference experience. NFP’s Marketing team reviewed all strategic and logistical facets of the meeting based on the recent brand launch to ensure the attendee experience was fulfilling, educational and informative. Areas of focus included messaging, brand continuity, thematic foyer and staging elements, CSR integration, event technology usage and execution. Alison Hall with MeetingsNet captured the essence of the culmination of this “reinvention” in her recent article. Read more.