ADMEI Conference: DMC/Event Planner Perspectives from FICP and the IRF

I recently had the opportunity to speak on behalf of the Incentive Research Foundation (IRF) at the ADME International conference about the perception between DMC’s and Event Professionals. The panel included Jana Stern, Voya, and Steve Bova, moderated by Cosimo Bruzzese with Briggs, Inc.  The IRF study reveals these perspectives and provides recommendations to improve market share and value positioning.  Read …